Implementation & Go-to-market
Now it is time to shift gears. At this stage, our ideas and business models are robust enough to be implemented with minimal risk. Quality, compliance, and cost efficiency now become priorities to ensure the potentially final product or service meets all necessary standards.
Purpose
The purpose of this phase is to turn validated ideas from the previous phase into marketable services and products, and to prepare your go-to-market approach in compliance with expected quality standards. Here, we consider various options, ranging from handing results over to existing divisions, creating new divisions, joint ventures, or spin-offs. The right choice usually depends on the company's strategy, position in the value chain and own resources at hand.
Elements
1
Results from previous phases
Previous results serve as the foundation for product and service implementation, with minimal flaws and friction expected.
2
Transfer options
Various transfer and implementation options including "make" and "partner".
3
Product & service development
Product and service development process complying with all standards and regulations.
4
New mindset
Quality, time and cost efficiency as drivers for implementation and go-to-market process.